Professional Qualifications

Time to take the next step in your professional development?

Our nationally recognised professional training and qualifications will ensure you and your organisation have the business knowledge and skills needed to prosper in an ever-changing world.

If you are looking to move up the career ladder there has never been a greater need for the skills and knowledge you will gain through doing our professional qualification courses. Knowledge of project management, business analysis and how to manage change has never been more vital as businesses and organisations continue to rearrange their services and reorganise their workforce to meet the demands of the current economic climate. 

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Digital Marketing - Level 1 Certificate

Introduction to Digital Marketing Level 1 (Award)

Course aims

This exciting new course introduces you to the exciting and important world of Digital Marketing. In this course you will undertake the planning and management of a marketing campaign. You will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of your own campaign. This may be to promote a product or raise awareness of an issue. You will review you work in response to the design brief and outline any improvements for future practice.

Course length

55 hours. Courses are usually 1 x 2 hrs per week or 1 x 3 hours per week.

Who is this course for?

Adults (19+) who would like to develop their computer skills for everyday life and work and achieve a level 1 Digital Marketing qualification.

Will I gain any qualification?

Yes, level 1 award qualification. There is no exam and the assessment is based on a portfolio of work created during the course. You will do these in the classroom as and when you are ready. You will have lots of chance to practise the skills you need in class before you do the assignments for your portfolio.

All our Digital Skills courses embed development of study, English, maths and job skills to help prepare you for study at higher levels and improve work prospects.

Do I need any prior knowledge, skills or qualifications?

Your English, maths and IT skills will be assessed before you join the course to make sure that the course is the right level for you.

Content

By the end of the course you will be able to:

  • Know principles of digital marketing
  • Principles for writing a product description include: features, benefits, keywords
  • Outline principles for writing a product description for digital marketing
  • Know about digital marketing via social media
  • Outline ways a selected platform can be used for digital marketing
  • Know about digital marketing via emails
  • Outline principles for writing promotional emails to customers
  • Know about digital marketing via ads
  • Outline things to include in a digital ad
  • State places to market via digital ads
  • Be able to market a product digitally

What could this course lead to?

At the end of the course, your tutor will check your skills to see what you are ready to do next: Level 2 in Digital Marketing or other IT Qualifications or the next step towards higher education such as an access course.

How will I learn?

  • Use of Learner portal and Moodle (online course to support your learning)
  • The teacher showing you things
  • Talking with other learners
  • Doing tasks with other learners
  • Using computers
  • Your tutor will give regular feedback on what do well and what you need to do to improve
  • You will use an online Individual Learning Plan (e-Trackr) which sets targets that are personal to you.  Targets will be added throughout the course to develop your IT skills and support your journey to achieve long term goals. Your tutor will give you regular feedback on what you are doing well and what you need to do to improve.

What we require of you as a learner?

You will be invited to a 1:1 progress review with your tutor. This will take place either 15 minutes before or after your normal class time.

You will need a pen, notepad, and a folder to store hand-outs and completed exercises. If possible, bring along your own device (smartphone or tablet) to access online resources and apps to support your ICT learning in class. You will also need to be prepared to do some individual work at home between classes.

To improve your progress on the course we expect you to attend on time and every session. If you are unable to attend a session, you will be required to email your tutor with the reason for non-attendance.

Support if you are registered unemployed, looking for a job or a better job – Route to Work

As part of your programme of learning, we will support you to develop the skills you need to get a job or a better job, such as CV writing, application forms, interviews and working in a team. Your tutor will discuss your individual learning and development needs to agree with you which of our Route to Work short courses will best suit your needs and enrol you on these modules.  

Useful website(s)

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Customer Service – Level 1 Award

Customer Service – Level 1 Award

Course Aims

This course is for learners who would like to develop their knowledge to work in the customer service industry. At this level you will develop a good base understanding that may help you progress to a Level 2 qualification in Customer Service. 

Course Length

40 Guided Learning Hours. You will also need to schedule additional time on a weekly basis to complete individual learning assignments.  This qualification will be assessed with a formal assessment at the end of the course.  This exam comprises of short questions followed by small case study with longer questions.

Who Is This Course For?

For people wishing to work with people in a customer-facing role - this could be in a bank/shop/office reception. It will provide the skills needed to deal with both external and internal customers.

Will I Gain Any Qualifications?

Yes – City and Guilds Level 1 Award in Customer Service.

Do I Need Any Prior Knowledge, Skills Or Qualifications?

Previous experience of a retail/customer services environment would be useful. You will need to successfully complete the initial assessment to secure a place on the course. You will require English skills at Level 1.

Course Content

By the end of the course you will:

  • Know how to deliver good customer service
  • Know different communication methods
  • Know how to provide good customer service in line with organisational procedures
  • Know how to effectively deal with customer queries, problems and complaints

What Could This Course Lead To?

Customer service skills are in demand and can help you find work in almost any industry or job role - you could use these skills in almost any setting for example, working in a busy call centre, a sports or leisure centre, a hair salon or a bank. If you work as a freelance or contractor, customer service skills can help you build up your business by increasing your customers' satisfaction. You could look to do Customer Service Level 2 or further develop your skills by doing Business Administration qualifications - look at our Business Administration at  Level 1 or Level 2.

How Will I Learn?

  • Learning will take place initially in a classroom environment and then online from your home using Birmingham Adult Education Services Virtual Learning Environment (VLE - Moodle) which is a secure online tool to support you with your studies. It has been designed to complement teaching and offers a flexible addition to studying with us. Various other tools like Microsoft Teams, Zoom & Padlet will be used to enhance teaching & learning.
  • You will be able to access resources, engage in online activities, study independently, and participate in group discussions with your teacher. You will record your own progress and have your work checked regularly throughout the course.
  • Once you are enrolled your teacher will provide you with an enrolment key and show you how to access the resource.
  • Using ICT to complete your assignments.

What Materials Or Equipment Will I Need To Provide?

You will need to have access at home to:

  • A laptop, computer which is connected to the internet
  • Microsoft Office 365 which we will provide for free when you enrol on one of our courses
  • Notepad and pen – you will need to take notes during the online sessions and a folder to store hand-outs and completed exercises
  • The most important resource you will have is your willingness and enthusiasm to learn
  • You need to attend and sit the final exam

Useful Website(s)

Contact Details

Vina Patel Teaching & Learning Manager… | T: 0121 464 9138 … |M: 07548 124000… |EThis email address is being protected from spambots. You need JavaScript enabled to view it.

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Customer Service - Level 2 (Certificate)

Customer Service - Level 2 Certificate

Course Aims

To develop skills and knowledge, directly relevant to delivering excellent Customer Service.  The course will prepare you for employment or a level three course in this area.

Course Length

120 Guided Learning Hours. Courses are usually 1 x 3.5hrs per week.

Who Is This Course For?

Adults (19+) who would like to develop their Customer Service skills for everyday life and work and achieve a Level 2 qualification.

Will I Gain Any Qualifications?

Yes, Pearson BTEC Level 2 Certificate in Principles of Customer Service.  There are a range of learning activities to ensure you have the skills and knowledge for each assessment.  There is a written assessment for each unit, therefore good ICT skills are essential. The course embeds the development of study, English, maths and job skills to help prepare you for study at higher levels and improve your work prospects. 

Do I Need Any Prior Knowledge, Skills Or Qualifications?

Your English, maths and IT skills will be assessed before you join the course to make sure that the course is the right level for you.  Your English skills need to be at a Level 2, as there are a number of significant assignments that need to show your understanding and application of key customer service knowledge.

Course Content

By the end of the course you will complete the following mandatory units:

  • Customer Service Principles
  • Understanding Customer Service Delivery
  • Communicating with Customer 

Six optional credits must also be completed to achieve the qualification, your tutor will advise you of these units.

What Could This Course Lead To?

This course could lead to employment or progression to a higher level e.g. Level three course. This course could also allow transition to a Business Administration Level 2 Qualification.

How Will I Learn?

  • Learning will take place initially in a classroom environment and then online from your home using Birmingham Adult Education Services Virtual Learning Environment (VLE - Moodle) which is a secure online tool to support you with your studies. It has been designed to complement teaching and offers a flexible addition to studying with us. Various other tools like Microsoft Teams, Zoom & Padlet will be used to enhance teaching & learning.
  • You will be able to access resources, engage in online activities, study independently, and participate in group discussions with your teacher. You will record your own progress and have your work checked regularly throughout the course.
  • Once you are enrolled your teacher will provide you with an enrolment key and show you how to access the resource.
  • Using ICT to complete your assignments.

What Materials Or Equipment Will I Need To Provide?

You will need to have access at home to:

  • A laptop, computer which is connected to the internet
  • Microsoft Office 365 which we will provide for free when you enrol on one of our courses
  • Notepad and pen – you will need to take notes during the online sessions and a folder to store hand-outs and completed exercises
  • The most important resource you will have is your willingness and enthusiasm to learn

Useful Website(s)

Contact Details

Vina Patel Teaching & Learning Manager… | T: 0121 464 9138 … |M: 07548 124000… |EThis email address is being protected from spambots. You need JavaScript enabled to view it.

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Customer Service – Entry 3 Award

Customer Service – Entry 3 Award

Course Aims

To develop skills and knowledge, directly relevant to delivering excellent Customer Service.  The course will prepare you for employment or a level one course in this area.

Course Length

30 Guided Learning Hours.  You will also need additional study time to write and complete three assignments.  

Who Is This Course For?

Adults (19+) who would like to develop their Customer Service skills for everyday life and work and achieve a Customer Service qualification.

Will I Gain Any Qualifications?

Yes, Pearson BTEC Entry 3 level Award in Customer Service.  There are a range of learning activities to ensure you have the skills and knowledge for each assessment.  There is a written assessment for each unit, therefore good ICT skills are essential. The course embeds the development of study, English, maths and job skills to help prepare you for study at higher levels and improve your work prospects. 

Do I Need Any Prior Knowledge, Skills Or Qualifications?

Your English, maths and IT skills will be assessed before you join the course to make sure that the course is the right level for you.

Course Content

By the end of the course you will complete the following mandatory units;

  • Introduction to working in a customer service role
  • Understanding Customer Service
  • Investigating Rights and Responsibilities at Work 

What Could This Course Lead To?

This course can lead to employment or progression to a higher level e.g. Level one course.

How Will I Learn?

  • Learning will take place initially in a classroom environment and then online from your home using Birmingham Adult Education Services Virtual Learning Environment (VLE - Moodle) which is a secure online tool to support you with your studies. It has been designed to complement teaching and offers a flexible addition to studying with us. Various other tools like Microsoft Teams, Zoom & Padlet will be used to enhance teaching & learning.
  • You will be able to access resources, engage in online activities, study independently, and participate in group discussions with your teacher. You will record your own progress and have your work checked regularly throughout the course.
  • Once you are enrolled your teacher will provide you with an enrolment key and show you how to access the resource.
  • Using ICT to complete your assignments.

What Materials Or Equipment Will I Need To Provide?

You will need to have access at home to:

  • A laptop, computer which is connected to the internet
  • Microsoft Office 365 which we will provide for free when you enrol on one of our courses
  • Notepad and pen – you will need to take notes during the online sessions and a folder to store hand-outs and completed exercises
  • The most important resource you will have is your willingness and enthusiasm to learn

Useful Website(s)

Contact Details

Vina Patel Teaching & Learning Manager… | T: 0121 464 9138 … |M: 07548 124000… |EThis email address is being protected from spambots. You need JavaScript enabled to view it.

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